Notes: Meta - Controlling The Value Chain And Open-Core
Summary
* Our latest research on Meta has been divided into two Updates and one Notes report (this one). Updates (Pt.2) will be published in a few days.
* Controlling LLM technology is crucial for META's adtech dominance, enhancing ROAS, user engagement, and future AI-driven products like chatbots and recommendation systems.
* META's approach synthesizes lessons from past initiatives, focusing on ecosystem-building and long-term tech infrastructure investments, akin to Google's Android Open
